What Is Shopify SEO?
Shopify SEO is a series of tactics & strategies you implement to improve the online visibility of your Shopify store on search engine results.
The more visible your online store is on search engines, the higher organic traffic your online store will have. As a result, your eCommerce sales will be multiplied.
Does Your Business Need Shopify SEO?
As 75% of potential customers only check search results on the first page, you must optimize your Shopify site to increase its chance of appearing on the first page when potential customers search online using keywords relevant to your business.
The following are key benefits SEO can offer to your Shopify SEO Agency:
- SEO boosts your store’s online visibility, improving brand awareness and recognition of your store.
- SEO will make your Shopify Store rank higher in search results, sending a stream of qualified leads to your eCommerce site.
- SEO will improve the user experience of your Shopify website, increasing conversion rates.
- Aggressive Shopify SEO strategies can help you make your Shopify Store a success. But improving the SEO of an eCommerce store is often no easy feat.
Shopify SEO Tips to Grow Your Business
We have been working with a good number of Shopify stores and multiplying their eCommerce sales.
Here is our winning SEO strategy step-by-step.
Integrate Your Website with Google Search Console and Bing Webmaster Tools
Integrating your Shopify website with Google Search Console and Bing Webmaster Tools can help you stay on top of any errors or issues affecting your site’s performance.
By connecting your stores with these tools, you can monitor how Google and Bing are indexing and crawling your site, see which pages rank in search results, and gain insight into click-through rates and other useful analytics.
Additionally, you’ll be able to identify any potential SEO problems that need attention before they become more serious.
Registering your Shopify store with Google Search Console and Bing Webmaster Tools is easy.
The following valuable resources will guide you to do it:
- Add Your Shopify Store to Google Search Console
- Add Your Shopify Store to Bing Webmaster Tools
Define Your Shopify Store Structure
Google crawlers like easy-to-navigate Shopify websites. Such websites offer searchers excellent user experience, increasing engagement and decreasing bounce rates.
So if your Shopify website store has a good structure (navigation), potential customers will stay longer, increasing dwell time on your online store. Consequently, your store will sell more products online.
Generally, a prospect should not click more than three times to reach the product page, category page, or any other page.
Once you have fixed the structure of your Shopify store, the next task is to optimize menus. Ensure your menus have text matching the titles of the pages they are pointing to.
Optimize Images of Your Shopify Store
Google or other search engines look beyond written words when they rank web pages. They also look at images. That said, images are not just for visual appeal. Image optimization can support the overall SEO of your Shopify website.
There are two aspects of images search engines read to establish relevance with the content on the pages:
- Alt Text
- File Name
Write Unique Product Descriptions
Product descriptions play a crucial role in the success of your Shopify store. When visitors reach a product page, your product description can persuade them to click the buy button.
Most SEO resources confirm that optimized product descriptions help the Shopify SEO guide.
Improve Your Shopify Website Speed
Fast page speed is vital to the success of your Shopify store. If your store takes time to load, potential customers will jump over to your competitors.
According to research from Portent, a website that loads in one second has a three times more conversion rate than a website that loads in five seconds.
Blazing-fast web stores can have a significantly higher conversion rate than slower eCommerce websites. The Portent research has observed that websites that load in 10 seconds have a five times lower conversion rate than websites that load in one second.
How to Check the ROI of Shopify SEO
You can track organic traffic and keyword rankings on various search engines. This lets you know which keywords are giving you the highest Return on Investment (ROI) for your Shopify store. Tracking ranking data also enables you to identify potential opportunities for additional optimization.
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